The 70-year-old Muhammad Ali will be the next Louis Vuitton icon. His co-star, his 3-year-old grandson Curtis Muhammad Conway Jr. was specially requested to share the shoot by Ali’s wife, Lonnie Ali. She mentioned; "The two share a special bond," she said. "Of all the grandchildren, C.J. looks the most like Muhammad. And he even acts like him." The two Ali boys pose, while the $1,525 Louis Vuitton “Keepall 50” bag lies at the champ’s feet.
The print ads featuring the boxing champion will launch June 14, The ad, Photographed last month by Annie Leibovitz in his Phoenix backyard, will run in magazines and newspapers in 60 countries.
A legend for a legendary brand.
via WSJ
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