MULTIPLE PERSONAS André Benjamin, aka André 3000 aka Benjamin Bixby

I have heard about Andre 3000's clothing line Benjamin Bixby for quite some time, but there was very good article in the New York Times about the project.

As André 3000 of OutKast, he suavely crafted an alter ego with a distinctive retro-preppy-nerdy style and used fashion magazines, which were captivated by his look, to promote his image. He often showed up at photo shoots with bags of his own dandy clothes and was photographed in them, as when he appeared in a long houndstooth overcoat with Kate Moss in Rolling Stone. In 2005, he made the International Best-Dressed List in Vanity Fair.

Read the whole story here.