I picked up my first pair of A.P.C a few weeks ago and they have immediately become my favourite jeans. The New Standards I picked up are raw/rigid and the idea is that you break them in, but now apparently I can skip that step. Folks can soon purchase a pre-broken in pair directly from A.P.C, that was originally sold back to the company from say...me! for half price, cleaned, dressed up and re-sold at premium. Now you have a authentic finishes, and a not mass manufacturer wash which most distressed denim company's use.
Via Get Kempt
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