Happy New Year everyone! I'm back, and with something some of you might find interesting, I definitely did! Given the prestige of the newspaper I wouldn't expect something like this, but given the financial climate I probably shouldn't have been surprised. I read the article and walked away with the same sentiments as one of the commentators. Taking a guess that the front page would run you about 100k, 100,000 x 365 = 36.5 million. If this can keep folks at work, then more power to you. I guess the worry is that you turn the newspaper into say ad free for all.
NEW YORK — The New York Times, facing falling ad revenue like other newspapers, became the latest paper Monday to run graphical advertising on its front page.
The Times already has been selling such ads on the front pages of its business and other sections since 2006, and it has run tiny classified text ads on the front of its main section before. Graphical advertising, known as display ads, on the main front can command even greater prices, given the visibility.
"This high-impact placement represents an exciting new opportunity for our advertisers," said Denise Warren, chief advertising officer for The New York Times Media Group.
Although front-page ads might have been unthinkable years ago, today they hardly prompt a blink.
"I don't know how sacrosanct that front page is in a newspaper," said Sree Sreenivasan, a journalism professor at Columbia University. "I don't think in this particular economic climate, (you can) hold on to something for the sake of so-called tradition."
Read the rest of the story here.
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