Mr. Obama’s election set off a boom in merchandise, official or otherwise, that has come to be called Obamabilia. Among the myriad offerings are coins, plaques, plates, clothing, magazines, newspapers, books, posters, DVDs, jewelry, dolls, greeting cards and jigsaw puzzles.
By some estimates, hundreds of millions of dollars worth of Obama treasures, trinkets and tchotchkes have been sold since Election Day.
As Mr. Obama prepares to be sworn in on Tuesday as the 44th president, the hoopla is reaching a higher level with a round of products and advertisements pegged to the inauguration.
The new items include bottles of Hennessy Cognac, bearing labels that read “44”; commemorative issues of publications like The New Yorker, Newsweek, USA Today and The Washington Post; and T-shirts from the Presidential Inaugural Committee that urge “Be the change.”
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