The Future Of Live Music [CONCERTS]

While the timing of live music’s return remains uncertain, Ticketmaster has already begun reimagining the future of concert safety. 

Billboard Magazine has reported exclusively that the ticketing juggernaut, which shares ownership with Live Nation — the world’s leading concert promoter — is discussing plans that would require patrons to provide either proof of a COVID-19 vaccination or a recent negative COVID-19 test to gain entry to a concert. This would be done through a combination of third-party entities: A fan would need to request that its vaccine or test provider send their results to a health pass provider, such as CLEAR Health Pass or IBM’s Digital Health Pass, who would then verify the results to Ticketmaster, who would not store or have access to customers’ medical records, Billboard said. In lieu of a vaccine, a negative test would need to be produced approximately 24 to 72 hours before the event, according to the plan, which remains in developmental stages.

Because Ticketmaster tickets the vast majority of sports leagues in the United States, as well as concert venues and Live Nation owned properties, the implementation of their COVID-19 plan will be an important milestone for the live entertainment industry.

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