Nike is going high end, and is teaming up with the Canadian equivalent of Barney's to do it...check out the interview Jane Shaw Head of Corporate Communications for Nike did with Holt's explaining what the collection is all about:
This August, NIKE's Tier One collection premiers at Holt Renfrew. Jane Shaw, of NIKE Canada, explains why the collection's well-edited selection of fashion-forward women's footwear is THE fall choice for trendsetters, connoisseurs and serious shoppers alike.
Tell us about the Tier One collection.
The Tier One collection was created by the Pinnacle Metro Design category at NIKE; it's exclusively available in Canada at Holt Renfrew.
How do this collection's shoes differ from more mass styles?
The collection follows a European design esthetic, trompe l'oeil, which means "to mislead the eye". The shoe uppers have a sublimated print on satin mimicking various iconic NIKE styles, such as the NIKE Blazer.
Why a Holt Renfrew launch?
We feel that the collection's styles are best represented at Holt Renfrew because they are an elevated product line that is not being shown - or sold - anywhere else in Canada. It's our take on pinnacle fashion footwear and Holts is renowned for its pinnacle shopping experience.
Is NIKE developing a fashion-forward affinity?
NIKE fills a "void" in the shoe marketplace by providing premium fashion footwear with a really authentic and active twist.
Tell us more about what can be expected for fall '08.
Look forward to a capsule women's collection that takes a spin on the traditional NIKE Vandal (Holts Insider tip: the Vandal is one of NIKE's original men's basketball shoes), called the NIKE "Scandal TLO".
I'll be keeping an eye out for these joints...more to come I'm sure...
Via HR
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