Reebok Can Be Sold To Master P And Baron Davis [BUSINESS]

Reebok may be getting a new owner, as its German sportswear parent company Adidas looks to offload the household name brand. Once a cultural icon of epic proportions, Reebok has struggled in recent years to gain a foothold with today’s trendsetters and tastemakers. This could be changing as new buyers including a business dream team of hip-hop business mogul, Percy “Master P” Miller and former NBA All-Star Baron Davis are looking to acquire the company and bring Soulja Slim's legacy to a whole new level, and could garner an asking price of around $2.4 billion. Is it time for the culture to take ownership of some of the products it helped to cultivate? 

Remember that sneakers by rappers like Kanye West, Drake and Pharrell with companies including Nike and Adidas have created a consumer frenzy, as these influencers dictate business and trends. Cultural endorsers have basically usurped athletes as the go-to tastemakers in the sneaker industry. Hip hop artists have gone from subtle co-signers who helped start grassroots movements, to indirect ad men, to power brokers. Reebok’s latest cultural influencers to head up its roster include rap sensations Cardi B and Kendrick Lamar.

via Forbes

Yohji Yamamoto’s Y-3 All Black Qasa High [SNEAKERS]

Yohji Yamamoto’s Y-3 introduces the latest colorway of its very special Qasa High silhouette. The unique sneaker features a form-fitting, sock-like upper with neoprene straps that wrap around the foot for a lock-down fit, all while sitting atop a roll-ball outsole. The shoe also boasts a supporting branded heel cap, as well as leather trim on the heel and toe. Dubbed the “All Black” edition, the advanced yet casual silhouette was recently modeled by ABOUT NOW magazine in their newest editorial. Release information and pricing for the Y-3 Qasa High “All Black” has not yet been released, but expect to see them in authorized retail locations this fall.

Taking a look at these, one can only imagine what Kanye has in store.


"When the album comin' out? Man the people's is asking! Yamamoto Adidas, man I'm sick with the fashion." -Mr. West [Heavy Hitters]





via HS

Jeremy Scott x Adidas (JS WINGS) [SNEAKERS]

For those who know me, really would not be surprised by me showing up and showing out in these right here!

The Jeremy Scott collection for adidas mixes '80s basketball with an offbeat, angelic look that'd even snap necks in heaven! The removeable metallic leather flaps, single colour upper and JS lace jewels are the perfect synthesis of fashion and sport – these golden wings will make you so high, you wanna touch the sky! Like what you see? Then check the rest of the rest of the collection here. Available March 2009.

Via Sneaker Freaker