Thursday, April 17, 2014

The #WeTheNorth Campaign [RAPTORS]



This is Toronto through a basketball-glass darkly. It points toward the future of how the Raptors will project themselves onto the NBA landscape.

Maple Leaf Sports and Entertainment took the first real step in its promised rebrand of the team on Wednesday with the release of a campaign entitled We The North.

The first video spot has an old-school Nike-feel - plus fire, snow and wolves. It’s Game of Thrones minus the nudity.

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