
These guys have been around for a while, but I've been late on the draw...
a French label, Hype Means Nothing seems to take the business serious, but not themselves so much. I can co-sign that philosophy! Check out the tees and crewneck sweaters that feature some of the most iconic wearing finger sunglasses.
Website:
http://www.hypemeansnothing.com/MySpace:
http://www.myspace.com/hypemeansnothing
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