Usain Bolt Sets A New World Record For Mens 100m [SPORTS]

A performance that solidifies him as the fastest man in the world (Again, as he set the previous world record a year ago with a time of 9.69), Usain Bolt ran the 100m in a mindbusting 9.58 seconds at the 12th IAAF World Championships in Athletics at the Olympic Stadium in Berlin August 16th 2009. Which coincidentally was exactly 1 year after he set his initial world record. Take look at the footage here.

J-A-M-A-I-C-A! Check the dance!

Usain Bolt - Letterman Interview

A pretty good interview...The audience seemed to dig it too!

*Usain Bolt Dance...SWEEP
**Bolt fans are excited...His sponsor Puma not so much.

Usain Bolt....SWEEP!

This is funny, as I reported that Puma had initially neglected to do any much advertising immediately after the success of Bolt. However, they are now not just embracing Bolt, but the entire island of Jamaica!

3 Gold Medals. 3 World Records. 1 New Dance Move.

Bolt fans are excited...His sponsor Puma not so much.

Almost everyone and their momma knows about Usain Bolt by now. The fastest man alive has broken both world and Olympic records for the 100m and 200m at the Beijing games this past summer. Be that as it may Bolt's sponsor, Puma doesn't feel they need to up the ante as far as promotion is concerned. Unlike Michael Phelps from the US, and China's Liu Xiang who both received full page ads highlighting their accomplishments.

"When you do congratulations ads, are you doing it for Wall Street or for the consumer?" asks Puma's Chief Marketing Officer Antonio Bertone

He clearly feels it's the latter, what do you think?

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