Monday, August 10, 2009

US Launch of Levi’s Vintage Clothing [FASHION]



It doesn’t get better for me than the Levi’s Vintage Clothing collection. The garments are produced to exact historical specifications, almost becoming new dead stock jeans. If you live in Europe or Japan it has been easier to get your hands on a pair of Levi’s LVC than if you live in the States. Well friends, times they are a changin’. LS & CO recently formed a specific group (called “XX” meaning “extra strong”) to consolidate the company’s premium businesses. This new division will be headed up by the well respected Maurizio Donadi, who is a veteran of both Diesel and RRL. Safe to say XX is in good hands. Along with the new focus on the premium market, you will see that LVC is going to have a more consistent presence in the land of the free, which is how it should be.


via ACL. Read more here.

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